CKPP launch

Last month, together with NESTA, the UK innovation body, and media-owner Discovery Channel, Sense Worldwide has launched the Collaborative Knowledge Partner Programme – (CKPP) -  a great new initiative which will enable third-party brands to come together online, share knowledge, develop new products and create joint ventures.

The first initiative to use the Collaborative Knowledge Partner Platform is ‘Species’ – a piece of research we carried out, looking into the changing lifestyles of young men aged 25-39 across Europe, which was commissioned by Discovery Channel. Subsequently, we launched an online knowledge base for Species. Regularly updated, this knowledge is of particular interest to complimentary third party brands also targeting this demographic – CKPP will make the insight available to a select number of complementary brands who will add to the insight and create conversations around it.