FYI is our dynamic intelligence platform for socialising, and collectively building on business critical market information and consumer insight to extend the return on research.

This web application is designed to engage a range of users including researchers, strategists, brand managers and creatives. These types of user will usually have a good idea of the sort of thing they are looking for, but rarely know exactly what they are looking for. Through a unique combination of social bookmarking and data expression tools, research can be turned from a static document into a constantly evolving source of inspiration and conversation.