Who’s bought the T-shirt? From toilet cleaners to TV programmes and high fashion to pharmaceuticals we’ve explored almost everything, everywhere.
Consumer Co-creation – Brand and Product Strategy
Nike needed creative inspiration for their sportswear icons among style-conscious youth across Europe. Through the Sense Network we recruited cultural experts from 10 countries who we engaged using our online Community Network Conversation Tools (CNCT) and in physical co-creation workshops.
From this collaboration we delivered the EMEA team a brand strategy, local tactics and product design principles to help Nike to continue ‘talking the talk and walking the walk’ with influential style leaders.