Trend and Concept Synthesis – Envisioning the Future

When Vodafone wanted to understand the future of mobile, we gathered initial inspiration and insights by synthesising the Sense Trend Index. These were then layered onto existing concepts and ideas to create a people centred vision for this future experience.

Instead of communicating our thoughts around innovation and strategic user experience recommendations in a report or presentation, we storyboarded and produced a short film where we dramatised the role of the handset in the user’s daily life with a super hero character.